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Our History

A Journey Through Time.

We’ve come a long way since the Vardakastanis first immigrated here in 1974. We started like anybody else – working in a few of San Francisco’s produce and grocery stores, learning what folks liked in their neighborhood. Fast forward seven years and Gus Vardakastanis and his father Dimitri Vardakastanis had saved the money they needed to open their own store. Haight-Ashbury Produce opened in 1981 on 1615 Haight Street, and immediately became a neighborhood staple.

Four years later, in 1985, our family opened our second store, this time in the Outer Sunset, between 44th & 45th Avenue, on Noriega Street. Appropriately named Noriega Produce, it became another area institution. In 2011, we achieved another dream, and expanded our Haight location to include full service meat and deli departments, as well as a cafe. Haight-Ashbury Produce finally became Haight Street Market the full-service grocery store we always wanted to provide to the neighborhood.

In late 2015, we opened Gus’s Market at 17th St. and Harrison in the Mission, aptly named after the man who built our markets into all that they are today. In late 2018, we opened Gus’s Market at 4th St. and Channel in the Mission Bay district. Our newest location continues the tradition of providing people a place to meet their neighbors and create community through a local marketplace.

We’ve always thought of ourselves as more than just a place to grab your eggs – we’re an extension of your kitchen, your pantry, your home. We know folks who have met their future spouses in our aisles. We’ve seen members added to families over the years. Times may change, but our markets remain consistent and stable, a place of sustenance, community and care.

We are currently working to expand Noriega Produce into a full-service grocery store, set to open Spring 2020. We never tire of bettering ourselves. We strive daily to be the most friendly, consistent, well-priced neighborhood grocery stores in San Francisco. Come on by and say hello!