Our History

A Journey Through Time.

We’ve come a long way since the Vardakastanis first immigrated here in 1974. We started like anybody else – working in a few of San Francisco’s produce and grocery stores, learning what folks liked in their neighborhood. Fast forward seven years and Gus and our grandfather Dimitri had saved the money they needed to open their own store. Haight-Ashbury Produce opened in 1981 on 1615 Haight Street, and immediately became a neighborhood staple.

Four years later, in 1985, our family opened our second store, this time in the Outer Sunset, between 44th & 45th Avenue, on Noriega Street. Appropriately named Noriega Produce, it became another area institution. In 2011, we achieved another dream, and expanded our Haight location to include full service meat and deli departments, as well as a cafe. Haight-Ashbury Produce finally became the full-service grocery store we always wanted to provide to the neighborhood.

In late 2015, we opened Gus’s Market, named for the man who made those stores into all that they are today. We’ve always thought of ourselves as more than just where you grab your eggs – we’re an extension of your kitchen, your pantry, your home. More than a few folks have met their future spouses in our aisles. Times may change, but our markets remain consistent and stable, a place where the community comes to mingle, as well as find the best groceries.

We never tire of trying to be better. We strive daily to be the most friendly, consistent, well-priced neighborhood grocery stores in San Francisco.